With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. ... Here are 3 ways to win the devotion that makes for loyal customers:
- Be available.
Today, when customers expect products to be available on-the-go, businesses must do the same. Set up reliable resources to update and manage customer experience, for example, by setting up an automatic callback system. Instead of waiting on hold, callers get added to a list then receive the call when the service team is ready. Live chat, an informative online FAQ and other handy resources can go a long way toward avoiding frustration.
Surprise customers by actually being convenient.
We’ve all had interactions with customer service that made us want to pull our hair out. Avoid this by reducing friction wherever possible. Make sure the people in charge of customer experience, whether it’s a front-desk person or a team of dedicated service professionals, are friendly and transparent about the service process. Make signing up for appointments abundantly easy and pleasant, and you’ll see the benefits in no time.
- Put your money into the most important investment.
We all know that acquiring new customers costs seven times more than keeping existing ones. That makes the numbers pretty clear: you need to invest in your existing customers or risk going under.
Inc.com, October 4, 2018