Why not be the worst at something if, in turn, it means you attract the customers you want and the culture you represent?
Kintsugi is the Japanese art of repairing broken pottery. Skilled artisans mend the broken pieces with lacquer or powdered gold or silver, making it more beautiful than before. It’s an intentional approach to imperfection.
The Pink Goldfish is also intentional imperfection. When you illuminate the imperfections of your business or products in a positive light, you set yourself apart from your competition.
Here are the 5 Pink Goldfish flaws to follow in your business:
1. Flaunting - Parade without shame. Don't apologize for your organization’s flaws. Take pride in those unique characteristics!
2. Lopsiding - Exaggerate your weaknesses. Learn to be balanced and well-rounded, and at the same time unbalanced and imperfect. You'll need to amplify your weaknesses to overcome them.
3. Antagonizing - It's not so bad to be polarizing, alienating, repelling and taunting. Being weird makes you memorable. Try doing the exact opposite of what others are doing.
4. Withholding - Do less of what your industry and competitors think you should be doing. Make limitations, restrictions, boundaries and constraints.
5. Swerving - Deviate, diverge, and veer away from competitors. As we see what successful companies are doing, it is natural to emulate them. When everyone is copying the leader, then the entire industry starts to look the same. Small deviations from the norm change things up.
Start small at first. Sometimes it is the minuscule actions that differentiate a brand. You can set your business apart with a cohesive master plan and the knowledge that it is more than OK to be just a tiny bit weird.