As a CEO or business owner, you’re likely focused on growth, strategy, and keeping your customers happy. But when was the last time you checked your Google My Business (GMB) page? If it's been a while, it’s time to revisit it. Here's why your GMB page is more important than you might think—and why keeping it accurate should be a regular task on your to-do list.
First Impressions Matter
In today's digital age, your GMB page is often the first point of contact between your business and potential clients. When someone searches for your services, one of the first things they see is your GMB profile, displaying your business hours, location, contact information, and reviews. If this information is outdated or inaccurate, it can lead to confusion and frustration—potentially costing you a customer before they even reach out.
Boost Your Local SEO and Visibility
One of the key benefits of maintaining an accurate GMB page is its impact on your local SEO. "Near me" searches have become increasingly common, with customers looking for services and products within their immediate vicinity. An optimized GMB page ensures your business appears in these local search results, giving you an edge over competitors who may have neglected this crucial aspect of their online presence.
Build Trust Through Consistency
Consistency is key in building trust with your audience. If your GMB page lists incorrect business hours or an outdated address, it can erode the trust you've worked so hard to build. By regularly updating your GMB page, you demonstrate reliability and professionalism, assuring customers that your business is well-managed and attentive to detail.
Engage with Your Customers
Your GMB page isn’t just about displaying information—it’s also a platform for engaging with your customers. Through reviews, questions, and updates, you have the opportunity to interact with your audience in a meaningful way. Responding to reviews and updating your page regularly shows that you value customer feedback and are committed to continuous improvement.
Practical Steps for Maintaining Your GMB Page
So, what should you be doing on a regular basis to keep your GMB page in top shape?
- Verify Information: Ensure your business hours, address, phone number, and website link are up-to-date.
- Update Photos: Add recent photos of your business, products, or team to keep the page fresh and engaging.
- Respond to Reviews: Engage with customers by responding to reviews—both positive and negative.
- Post Updates: Use the GMB platform to post updates about special offers, events, or changes in operation.
Let's Recap
Taking a few minutes each week to review and update your Google My Business page can have a significant impact on your business. From improving your local search rankings to building trust with your customers, the benefits are clear. Don’t let simple inaccuracies cost your business—make regular GMB checks a part of your routine.
By staying proactive, you ensure that your business remains visible, credible, and customer-focused in an increasingly competitive market.