The way people search online has changed — fast.
They’re not just typing “IT company near me” into Google anymore.
They’re asking full questions like:
“What’s the best cybersecurity provider in Austin that works with small businesses?”
And they’re asking those questions to ChatGPT, Google’s AI Overview, and other tools that generate answers, not lists of links.
If your website content isn’t structured to show up in those answers, your business may no longer be visible.
That’s the reality of Generative Engine Optimization (GEO).
What Is GEO and Why Should You Care?
GEO is a new approach to getting found online — one that prepares your content for AI models, not just search engines.
Instead of trying to rank for keywords, you need to:
- Write content that answers full, natural-language questions
- Make your website easy for machines to scan and understand
- Build authority in your niche with helpful, topic-focused pages
Businesses that adapt are getting seen.
Businesses that don’t are disappearing from AI-driven search results.
5 Ways to Prepare Your Website for GEO
Here’s what you can start doing now — no tech team required:
1. Write for questions, not just keywords
Think about what your customers ask out loud. “How much does VoIP cost?” or “What’s the difference between a firewall and antivirus?”
2. Structure your answers
Use short paragraphs, headers, bullet points, and FAQs.
AI tools love clean, easy-to-digest content.
3. Mention your service area naturally
If you're based in Austin or serve Central Texas, say so. AI tools weigh location when recommending local providers.
4. Update old content
Refresh blog posts and service pages so they reflect your current offerings, processes, and solutions.
5. Answer one thing per page
Don't cram everything into one long article. If someone’s asking about backups, your “Data Backup” page should answer only that.
Why It Matters
GEO isn’t about future-proofing — it’s about now-proofing.
People are already using AI to make buying decisions. They’re trusting the answers they get.
If your website provides those answers clearly and confidently, you stay in the game.
If it doesn’t, the AI will skip you.
FAQs About GEO
Q1: What’s the difference between GEO and traditional SEO?
SEO targets search engine rankings. GEO focuses on making your content usable by AI tools that generate answers.
Q2: Do I need to rebuild my website?
No. But you probably need to rethink how your content is written and organized.
Q3: How can I tell if my content is GEO-friendly?
Start by reading it out loud. Does it answer a specific question clearly? If not, it may not make the cut in AI search.
Contact CTTS today for IT support and managed services in Austin, TX. Let us handle your IT so you can focus on growing your business. Visit CTTSonline.com or call us at (512) 388-5559 to get started!