If you own a small business, you always seek constructive ways to increase brand awareness. Why? Because more traffic often means more potential customers willing to pay for your goods or services.
While you may have already invested in social media advertisements and made strides with search engine optimization (SEO) to help your small business’s website rank higher on search engine results pages (SERPs), what else can you do? Podcasting could be a wise next step—here’s why.
A Simple Ad Versus a Podcast
Have you paid for another website, video channel, or podcast to advertise your small business? Many business owners leverage established audio celebrities to conduct host-read sponsorships or play pre-recorded ads on their podcasts. Introducing vast audiences to your company may encourage new customers to shop with you, but it comes at a cost—typically around $25 to $40 for every 1,000 listens.
Why not join countless small business owners releasing their podcast series? It's a great place to discuss topics related to your business and offers several unique perks.
Connecting With the Right Customers
According to Statista, about 70 million Americans listened to podcasts in 2023, a significant increase from just 22% who knew about podcasts in 2006. Experts predict that number will rise to around 110 million by the end of the decade. Your podcast has a high chance of receiving more traffic than any other marketing strategy, making it a valuable tool for your small business.
Here’s why podcasting connects so well with customers:
Targeted Niche and Audience: Choose your niche and ensure your podcast attracts your target audience. This tailored approach can make your content more relevant and engaging for listeners.
Positioning Your Business as an Expert: Sharing your insight and expertise can position your business as an authority in your field. This genuine interest and loyal following will fascinate the right listeners.
Depth Over Brevity: Unlike social media posts and ads, podcasts allow you to delve deeper into topics. Make your podcast content engaging and less sales-intensive, so listeners feel they are gaining valuable knowledge rather than being sold to. This builds trust in your brand.
Building Your Brand
Podcasting allows you to connect with people on a personal level, almost as if you were conversing directly with them. Speak freely, make jokes, share insightful stories, and help your customers integrate your chosen topic into their busy lives. For instance, HVAC company owners might discuss DIY success stories and industry secrets.
Establishing Credibility and Trust
Showing your experience in the field through podcasting builds credibility and trust. You could become a thought leader, further enhancing your image and authority in your industry.
Saving You Time and Money
Podcast hosts save money because they don’t have to pay for airtime on another person’s podcast. Starting your podcast can provide a high return on investment. While there are production costs, the cost-effectiveness of podcasts compared to pay-per-click ads and other marketing strategies is significant.
Repurposing Content
Podcasts can also be repurposed by pulling out compelling snippets for social media and blog posts to promote them. This not only saves time but also spreads your message across multiple digital platforms, increasing your reach and impact.
Ransomware Protection: Securing Your Digital Assets
As you venture into podcasting, protecting your digital assets is crucial. CTTS offers comprehensive ransomware protection to safeguard your valuable content and data. Our Azure experts can help you implement the latest security measures, ensuring your podcasting efforts are secure and uninterrupted.
Let's Recap
Podcasting offers small businesses a unique opportunity to connect with their audience, build brand credibility, and save time and money. By partnering with a reliable IT service provider like CTTS, you can ensure your podcasting efforts are supported by a robust and secure IT infrastructure.
Whether you need IT support, IT consulting, or comprehensive managed IT services, CTTS is here to help.